Game Scores Are Now in Your Leads Table

Trade show lead lists all look the same: a wall of names, emails, and timestamps. You scan them after the event, remember nothing about most of them, and end up treating every contact the same. Not anymore.

Score is now a first-class signal

Every lead captured through a game activity now shows their score directly in the leads table. No digging into individual records, no cross-referencing spreadsheets.

But a raw number alone does not help you prioritize fast. So we added percentile-based color coding that updates automatically based on your current view:

• Green: top 10% of scorers in this result set. The people who engaged hardest and knew their stuff.
• Amber: the next 30%. Solid leads worth a follow-up.
• No color: everyone else. Still captured, just lower engagement signal.

The thresholds are self-calibrating. Filter down to a single activity or event and the colors recalibrate to that subset, so you always get a useful signal regardless of how many leads you have.

Scores in your CSV export too

The Export CSV button now includes game_score and game_prize columns, so your sales team gets the full picture when you hand off the list. For spin-to-win activities, game_prize captures the prize segment the attendee won, useful context for a natural follow-up conversation.

Who to call first, obvious at a glance

Picture this: you ran a code challenge at a developer conference and walked away with 80 leads. The 8 in green scored in the top tier: they completed the challenge quickly, got most answers right, and clearly knew the domain. Those are the conversations worth having Monday morning.

The amber group showed up and tried. The rest registered, played one card, and moved on. Treat them accordingly.

This is what lead intelligence at a booth looks like: not more data, but the right signal surfaced at the right time.

Get started

If you are already running game activities, your next event's leads table will show scores automatically. No configuration needed.

Ready to turn your booth into a lead qualification engine? Sign up free and run your first game activity today.